(Oct. 2005) City CarShare Adds MINI Cooper Convertibles And Unveils Fresh New Look

FOR IMMEDIATE RELEASE

City CarShare Adds MINI Cooper Convertibles And Unveils Fresh New Look
MINIS Displayed Alongside Life-size Styrofoam Hummer 
At Justin Herman Plaza, 8:00am-2:00pm on Tuesday, October 11
 
San Francisco (October 11, 2005) – City CarShare, the Bay Area’s leading car-sharing service, today added brand new MINI Cooper convertibles to its fleet of cars, wagons, hybrids and trucks. The MINIs will be on display today at Justin Herman Plaza from 8:00am-2:00pm alongside a life-size model of a Hummer that was constructed entirely from Styrofoam scavenged from the trash by SF Recycling & Disposal’s Artist In Residence, Andrew Junge. The Hummer is there as a contrast to City CarShare’s fuel-efficient fleet and the gas savings inherent to car-sharing. 

City CarShare will also unveil a new logo made up of directional arrows that morph into the letters CCS, the organization’s initials. The new logo, a redesigned Web site, and a new motto “Easy Going,” reflect the organization’s advances in providing Bay Area residents with convenient, affordable, and fun transportation options. 

Bay Area residents are invited to stop by Justin Herman Plaza on Tuesday, October 11 from 8am to 2pm to see City CarShare’s new MINIS and Styrofoam Hummer. City CarShare staff and volunteers will be on hand to provide information about car-sharing and to sign-up new members. Local Artist Andrew Junge will also be on site at Justin Herman Plaza to answer questions about his sculpture and the environmental impact of the Hummer H1 which gets only 10 – 13 miles-per-gallon. 

As City CarShare grows its fleet, locations, and membership, the organization is actually shrinking the impact of automobiles on the Bay Area. Car-sharing has proven to help reduce automobile and gas use. 

City CarShare today has over 50 Bay Area locations in San Francisco, Oakland and Berkeley. New cars and locations are added monthly as part of City CarShare’s program of providing Bay Area residents with the most neighborhood locations and the best selection of vehicles. City CarShare is used by more than 4,000 Bay Area residents who rely on their low-cost and easy access to cars. 

“City CarShare is perfect for people who want to pick-up and go whenever they need a car without worrying about gas prices, finding a parking space or dealing with a mechanic,” said Rick Hutchinson, City CarShare’s CEO. “Because insurance, gas and reserved parking are always included – not to mention cleaning and maintenance – City CarShare members prefer our service to owning a car, especially because they can select from a range of cars available in their neighborhood including a stylish new MINI Cooper convertible to a utilitarian Toyota Tacoma Truck.” 

Last-minute or advance reservations can be made online or by phone for any length of time from half-an-hour to half-a-day or more. Members can immediately access their vehicle at their neighborhood location without further paperwork or delay. The MINI convertibles will rent for $6/hour and 44cents/mile. All other City CarShare vehicles rent for $4/hour and 44cents/mile. 

City CarShare also has over 100 businesses that are members and is expanding its successful business services program, where small and large businesses alike are finding that car-sharing has proved cheaper and easier than owning and maintaining private company vehicles.

About City CarShare
Launched in 2001, City CarShare is the largest nonprofit car-sharing organization in the U.S., serving over 4,000 active members with over 90 vehicles in more than 45 locations throughout the Bay Area for $4/hour and 44¢/mile. Prices include gas, insurance, parking, cleaning, and maintenance. A cheaper, greener way to drive, City CarShare offers a choice of compacts, pickup trucks, hybrids, and stylish green VW Beetles to its individual and business members. For more information or to become a member, visit citycarshare.org or call (415) 995-8588.